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A successful design is not just about how it looks, but also about how it works. And to master both, the functionality as well as the design, an in-depth knowledge about the brand for which the app is designed is essential. Moreover, it is also imperative to keep up with trends in the market. For example, more and more number of people are switching to touch screen phones, thereby, making it important to design apps with tappable buttons and high definition (HD) screen resolution.